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HH Audio Case Study - CMG Spring Festival Gala

2025 CMG Spring Festival Gala

What is the CMG Spring Festival Gala?

The CMG Spring Festival Gala 2025 is China’s flagship Chinese New Year event, organised and broadcast by China Media Group. Taking place annually on Chinese New Year’s Eve, the Gala features a wide range of diverse performances, including dance, acrobatics, comedy, and live music. Televised every year since the 1980s, it has become one of the biggest entertainment events globally.

Gaining nearly 17 billion total views across all platforms and 2 billion livestream views, the event is televised in over 136 cities in 87 countries, including on iconic landmarks such as Times Square and the Burj Khalifa.

Where was HH Audio deployed?

The main venue for the festival is held in Beijing, with sub venues in Chongqing, Wuhan, Lhasa, and Wuxi. HH Audio was employed to cover audio across the main Beijing venue, using 16 Royal Series L4-Array line array loudspeakers, supported by 4 GSD and 4 GSE Royal Series subwoofers, with 16 CL16J’s. 

In addition to this, 32 HH CL16J column arrays were deployed across the Chongqing sub venues, the Seres Super Factory and Dazu Rock Carvings (a UNESCO World Heritage site). 

The system was installed in collaboration with local technical teams to ensure complete coverage and exceptional sound quality across all venues. The 2025 Gala was a seamless production and became the most streamed CMG Spring Festival Gala to date.

Equipment Used:

  • 16 × Royal Series L4-Array
  • 4 × Royal Series GSD
  • 4 × Royal Series GSE
  • 48 × CL Series CL16J

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HH Royal Series Line Array at CMG Spring Festival Gala 2025